Distinctive motion graphic shots splash across the frame to intercut Briar’s spree at key moments, adding dynamism to the edit as well as representing the graphic violence of Briar’s kills in an abstract, ESRB-friendly way. This is important for Riot as a global game publisher, and a substantial amount of thought and intent went into portraying the violence with universally understood iconography and visuals that transcend language so audiences all over the world can ride the same emotional roller coaster together. We also used images and concepts from the game itself (such as the Noxian script used as abstract texture in the environments, and softening the ‘decapitation shot’ by substituting disembodied helmets for Raptor heads) to make sure that we keep the action appropriate for all regions and give our eagle-eyed players fun rewards for seeking out easter eggs.
BRIAR
Champion Launch Cinematic
You may also like
Activision
Websites & Digital Ads
Knights of the Old Republic
PROMOTIONAL MINISITE
defiant
personal design endeavor
BRAND NEW MICKEY
PERSONAL DESIGN ENDEAVOR
Activision
Websites & Digital Ads
Overwatch Events
Promotional Gameplay Trailers
Netflix kids
NATIONAL LAUNCH SPOT
Hearthstone
Trailers & DEV DIARIES
FOX WEBSITES
VARIOUS INITIATIVES
SEE AMERICA
CREATIVE ACTION NETWORK